Behind the Scenes

Behind the Scenes Did you know that all the photos on Mapel’s website are shot in-house?

Ever wonder about who’s head belongs to our model’s body?

We want to take you “behind the scenes” and give you a sneak peek of Mapel’s New Product Photo Shoot!

Photo shoot1Not all of us have an eye for fashion on a hanger, and you can’t really trust a mannequin for an exact fit. Even stock photos can’t give you a 360⁰ view. Seriously, how can you really be sure about buying a dress or designer denim if you don’t know what they look like from the BACK?!

That’s why every two to three weeks Mapel Boutique transforms its fitting room area into a studio to shoot our newest arrivals.

MikeIf you’ve been into Mapel and have taken the time to try things on – you know firsthand that area is about the size of a walk-in closet. Yet, with a blank white canvas and a professional photographer lighting kit – Voila! Our long-time photographer Mike Pifke snaps away making sure each article gets pictures of the front, side, back and a zoomed in detail shot.

photoshoot4We can easily have 30-40 items of new product to shoot, but we can wrap it all up in one to two hours! Not too shabby!

After all’s said and done – all of the product is uploaded onto our website within 2-3 days! We want to make sure no one is left out of the loop, especially if you’re not able to make it into the shop right away!


Courtesy of DJ Wolf Photography

Now – to answer the big question on everyone’s mind –  Who is Mapel’s headless model?

It’s none other than our Veteran Sales Associate and good friend Jennica Smith!

So – there you have it. Just another day in the life of Mapel Boutique.


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