Three Cheers for Darling!

winner

Extra Extra – read all about it! Darling Clothes have been voted Womenswear Brand of the Year 2011 at the Drapers Fashion Awards 2011.  Yet another recognition for the ongoing success of Darling Clothes.

This London based collection may be new to Mapel Boutique this year, but was launched in 2008 and has grown in just four years as an award winning and exciting independent global women’s clothing brand. It is ultra feminine, vintage inspired and quintessentially “English.”

Elodie Sage Beaded Top

Elodie Sage Beaded Top

But it’s not all about the English Vintage Looks. Darling offers affordable luxury product with an emphasis on quality and attention to detail.

Darling was created by London based designer and entrepreneur Nadia Moraes. As an independent boutique owner, Nadia spent many years sourcing pieces for her shops and was inspired to launch her own collection by the lack of affordable, beautiful and stylish clothing available.

It’s Darling’s unique brand identity that is behind the success and popularity. Celebrity ‘Darlings’ include English model Kelly Brook, Pushing Up Daisies’ actress Anna Friel, and UK television presenter Holly Willoughby.  Darling has also graced the pages of Elle, Marie Claire, UK fashion magazine Grazia.

Addison Coral Dress

Addison Coral Dress

Ashley Cream Tunic

Ashley Cream Tunic

Bryone Grape Dress

Bryone Grape Dress

Good thing you don’t have to go to London to wear Darling’s adorable fashion! Just go to our website and search for Darling!

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